💡 Not All Coaches Are Created Equal.
Here’s why choosing the wrong coach can hurt your business!!
In many organizations, when sales begin to slow down and team morale dips, business owners, sales managers, and entrepreneurs often assume the issue is rooted in attitude or a lack of motivation. This leads them to seek out a "COACH" to assist them with increasing their sales or turn over. Currently, there are 3 types of "sales coaches" in the market, and it is important to know how they will influence our business.
🗣️ THE MOTIVATIONAL COACH:
#TheKeyNoteSpeaker
The first coach you will encounter is the motivational "sales" coaches. They look amazing on social media, usually very professional and they specialize in inspiring teams to dream bigger, think more positively, and take purposeful action. Their slogan will usually be something like, "if you can dream it, you can believe it"
While motivation is undeniably an important factor in long-term success, it does not address the core challenges that cause sales professionals to become discouraged. The true issue lies in a lack of practical sales skills — particularly the ability to navigate communication barriers, overcome objections, and handle client rejection effectively. This is where the distinction becomes critical.
Motivational coaches who position themselves as "sales coaches" — without offering real-world sales skill development — can inadvertently do more harm than good. They may inspire short bursts of enthusiasm, but without equipping teams with the tools to face real sales challenges, that enthusiasm fades quickly.
For sustainable growth and consistent sales performance, skill-based sales development — not just motivation — is the key. This is the foundation of Francois le Roux’s approach: practical, implementation-focused training that empowers sales professionals to confidently convert conversations into closed deals.
📊 Business Coaches
#TheMasterClassExpert
These individuals frequently promote high-energy solutions and advertise their services as “Masterclasses” across social media platforms, claiming to have the answers to all your sales challenges.
However, beneath the marketing, there’s a critical flaw: the majority of these coaches do not run businesses, or come from a commission based income and working for themselves. They actively sell any product or service beyond their own courses, and this creates a serious disconnect between theory and real-world practical application.
Here’s where the problem begins:
They often fail to address the practical, real-world pushback that salespeople face when engaging with actual clients. This gap exists because most of these coaches lack the ability to negotiate effectively or overcome objections — not due to a lack of theory, but due to a lack of frontline experience. Their advice is typically rooted in academic concepts, outdated sales books, second-hand strategies, AI-generated content, or recycled ideas from influencer videos — rather than direct, current experience in cold calling, pitching, closing deals, and working in high-pressure sales environments. Without firsthand involvement in today’s sales landscape, their coaching becomes disconnected from reality — and ultimately, ineffective where it matters most: in the field.
This leads to frustration among sales teams. Over time, it breeds scepticism toward the entire idea of sales coaching, because the training doesn’t result in real-world improvement. It creates a rift between strategy and execution, often causing disillusionment, decreased morale, and even staff turnover.
🔥 Now Africa's Best Sales Coach, Francois le Roux.
This is where Francois le Roux stands apart. As a CEO, serial entrepreneur, radio presenter on Paarl 96.7FM, and host of the highly successful Rockstar Sales Show on Apple and Spotify, Francois brings over 24 years of daily, hands-on sales experience, as well as a background of working with the best sales teams from multiple countries and over 5800 brands to the table. Recognised across the continent as Africa’s Best Sales Coach, his approach differs significantly from the majority of sales coaches who rely predominantly on theory and outdated frameworks.
At Rockstar Sales Coach, I conduct a detailed analysis of the current skill levels of both business owners and their teams—evaluating foundational and advanced sales capabilities alike.
Based on this assessment, I custom write and create a tailored, comprehensive training programs that integrate both practical and theoretical elements. These include structured manuals supplemented with audio and video resources designed specifically to improve core competencies such as negotiation techniques, objection handling, cold calling strategies, and lead generation skills.
Francois le Roux further enhances development through immersive practical "pressure system" training sessions, during which he engages directly with staff in objection-handling drills. These sessions are crafted to simulate real-market pressure, helping participants remain composed, confident, and effective under client scrutiny.
Unlike conventional coaches who focus on telling you what to do, Francois le Roux emphasises teaching you exactly HOW to execute these techniques in real-world scenarios. This practical orientation is one of the key reasons why over 5,800 brands across diverse industries have trusted his methods since 2012.
NOW CHOSE THE COACH THAT WILL TRANSFORM YOUR BUSINESS AND SKILLS INTO A MARKET LEADER.
